Presented By Crave Sacramento

Celebrate Caviar Restaurant Participation Guidelines

Tying in with National Caviar Day on July 18^th, Sacramento’s Celebrate Caviar is a celebration of the region’s premier caviar production and dining destinations that span the Sacramento region. Did you know that Sacramento is the Caviar capital of the United States? Sacramento produces 80% of the domestic supply of Caviar in the country! And with the five-fold increase of caviar with consumers, it’s clear that our diners love and want to try caviar! The four-day event will showcase the Sacramento region as the caviar sourcing powerhouse that it is, with local restaurants hosting special menus and curated events for a dynamic and indulgent dining experience.

We welcome all Sacramento region restaurants to participation, here's how to get started:

Create menu items or special offers that centers around caviar to showcase throughout the four-day event. These can be existing caviar items on your menu, a new caviar item you want to add or a special discount you want to offer on caviar items during specific times or
Market menu item or special during and leading up to the four-day event both in the restaurant with branded menu
Post about your menu offerings and Caviar Week on social media channels. Post at least 3 times and tag @CraveSac and #CelebrateCaviarSac on all posts
Contribute four (4) $25 gift cards per restaurant registration for promotional marketing of Celebrate Caviar and Crave Sacramento at large.
Optional: Provide a recipe for your menu special and photo to be used in PR outreach, social media and promotions
This event is open to all participants, both CRA members and non-members. There is no membership requirement to participate.

Deadline to Register: July 12th 2019

Menu(s) Due By: July 12th 2019

Submit to cravesac@gmail.com

*Submit by July 1st to have logo and special printed on menu inserts

Website: www.CelebrateCaviarSac.com

What is in it for you?

Gain new customers and incremental sales
Capitalize on booming Caviar consumption in restaurants
Inclusion in Celebrate Caviar advertising campaign with paid media on Sacrament365
Inclusion in related marketing collateral including check presenters and menu inserts
Inclusion in social media activities on @CraveSac on instagram and Facebook
We are partnering with Visit Sacramento to create national and regional Public Relations Campaign to promote Sacramento Caviar and unique Caviar recipes featuring Sacramento notable chef for possible coverage on radio, TV, print and online
Identified by other restaurants in the Celebrate Caviar program
Listing on the official Celebrate Caviar website
Be a part of a local and national movement to highlight Caviar
Caviar partnering opportunities with local caviar companies including Passmore Ranch, Sterling and Tsar Nicoulai

Event Promotion Includes*:

Advertising:
- Sacramento365 Advertising campaign
- Local and Visit Sacramento PR Campaign
- Email Newsletter - eBlasts to CRA subscribers and other partners.
- Website - Celebrate Caviar event page - Featuring participating restaurants with logos, descriptions, address, phone, reservation link and Celebrate Caviar menu.
- Social Media - Posts promoting the event on Visit Sacramento, Sac365, and @Crave Sacramento channels
Public Relations:
- Public Relations Campaign - Targeting local, regional and national media.
- Media & Influencers - Restaurant reviewers, critics and bloggers will cover Celebrate Caviar and the participating restaurants.
Promotional Materials: Participating restaurants receive a variety of marketing materials and digital assets to help promote Celebrate Caviar including:
- Menu Tool Kit - Tips to create menus that attract Celebrate Caviar customers.
- Promotional Inserts - Celebrate Caviar information provided for use in check presenters.

*Subject to change

Caviar Partners

Want to order caviar? Reach out to our local caviar partners to learn more about the varieties of caviar available for purchase.

Passmore Ranch

Michael Passmore

orders@passmoreranch.com

(916) 688-3900

www.passmoreranch.com

Sterling Caviar

Lisa Simon

lisa.simon@sterlingcaviar.com

917.301.9811

www.sterlingcaviar.com

Tsar Nicoulai Caviar

Plaza Caviar

Otto Szilagyi

Otto@ppifoods.com

925 349-4000

www.tsarnicoulai.com

Celebrate Caviar is produced by Crave Sacramento of the California Restaurant Association Sacramento Chapter.

Zone 1 funding in part by Visit Sacramento through funds generated by the Sacramento Tourism Marketing District.

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